Jaime Hayón × Gut Oggau Limited Edition Wine Box

Some collaborations are planned. Others simply grow.

Over the past two decades, Jaime Hayón has created objects, interiors, and worlds that blur the boundaries between art and design. His latest canvas is neither a gallery nor a furniture collection, but Gut Oggau, our small biodynamic winery in Burgenland, Austria, where a longstanding friendship naturally evolved into a limited edition unlike any other.

Created as an extension of that friendship rather than a traditional collaboration, this exclusive release brings together six Gut Oggau wines, each accompanied by an original illustration by Jaime Hayón.

Rather than appearing immediately on the bottle, every artwork is hidden beneath a peel-away outer label, inviting a quiet moment of discovery as it is revealed by hand. Production was limited to just 25 bottles of each wine, making this one of the rarest editions we have ever released.

The wines are presented exclusively in custom-designed two-bottle boxes. Each box contains a randomly selected pairing of wines, with the contents remaining a surprise until it is opened, ensuring that every box offers its own unique encounter between art and wine.

A conversation drawn and poured, available only in extremely limited quantities.